KITT Bytes of the Week

When Knight Rider news falls through the cracks, our weekly KITT Bytes sweeps them up:

  • MJKnight's somewhat weekly YouTube feature Knight Watch posted his 22nd issue and talks about "A recap of the road to the new series that will Premier next week September 24th at 8 PM only on NBC."
  • Deanna Russo's official website has been given a slight kick ass makeover. Gone are some of the softer images that greeted you when you first loaded the site - now it's 110% Sarah Graimen badass. [Knight Rider Archive]
  • SciFiWire , Interviewed Justin Bruening and Deanna Russo the discussion gets into their martial-arts tranning. Bruening warned about crossing Deanna: "To borrow a phrase, I pity the fool who ever tries to hurt her." [Knight Rider Archive]
  • If you have seen the premier episode of Knight Rider, we suggest you check out out forum as there is alot of fun discussions going on such as this photoshop challenge, HUD Discussion, New VOX, Turbo Boost as well as the episode discussion itself.
  • Knight Rider 2008 actor Paul Campbell was spotted last week racing the Nautica Malibu Triathalon. Campbell raced as part of a relay to raise money for The Children's Lifesaving Foundation
  • NBC announced that they will have a digital compliment to the Knight Rider series this fall which includes: Fans will be able to investigate the back stories of some of their favorite characters in the Knight Industries micro-site. Plus, a new behind-the-scenes production blog featuring the writing staff and Billy's Blog will provide even more insight. Additionally, users will find an all-new KITT game and interactive Attack KITT and KITT cave.
  • Stu Phillip's CD is now available on iTunes. Containing 40 DRM tracks from the early episodes of the series, it costs you only $19.99.
  • We will be on 168 Hours of TV this afternoon at approx 5:30EST to discuss the rebirth of Knight Rider. Tune and call in!
  • It was revealed that the KITT being stolen in Toronto last week was just part of E!'s promotion for the series, details that we've included after the jump. But below you can see KITT being spotted in the Ikea parking lot below.
E! Announces Integrated Fall Marketing Campaign E!, launches its fall marketing campaign this week and focuses on the premiere of 80's icon Knight Rider. The campaign also highlights the launch of two new comedy series Worst Week (Monday, September 22) and Kath & Kim (Thursday, October 9) as well as returning favourites: Extreme Makeover Home Edition (Sunday, September 28), The Biggest Loser - Families (Tuesday, September 16), How I Met Your Mother (Monday, September 22) and My Name is Earl (Thursday, September 25).

To accelerate the steadily building buzz around the premiere of the Knight Rider series, last week E! Everything Entertainment brought the star of the show, the new and improved KITT, to a number of high profile events and heavy traffic locations in Toronto including the Virgin Music Festival, where fans were able to have their picture taken with the legendary car. Last Friday, the final day of KITT's celebrity tour, crowds of Knight Rider enthusiasts were left stunned when a man ran out of the crowd, dove into KITT and screeched off. Intense speculation spread across news outlets and viral communities promoted by links to YouTube with audience cell phone footage of the 'KITTnapping" action. And now E! is looking for help to find KITT.

Toronto's "KITTnapping" officially launched a unique viewer engagement promotion whereby fans have a chance to win a brand new Mustang GT Coupe or a number of limited edition Mio Knight Rider GPS units simply by identifying where KITT's been spotted.

E! is also looking to the public to post their sightings of KITT at and watch E! for updated dialy KITT sightings. Viewers will be encouraged to enter their sightings once daily and during the Wednesday, September 24th premiere episode of Knight Rider, when one lucky fan will walk away with a brand new car!

The integrated fall off-air campaign kicks off this week in the major markets of Toronto, Calgary and Vancouver and includes:


•Subway hub station domination - six key station platform pillars will be dominated with key E! show messaging to take advantage of large traffic flow hubs with multiple impression messaging. Launches: week of Sept 15th x 4 weeks.

•Subway station pillars layered with cherry picked, horizontal billboards located within proximity to these key high traffic subway stations to reach commuters upon entry and exit. Launches: week of Sept 15th x 4 weeks.

•Large space ads in Metro commuter paper provide further impact and dominate commuters with messaging for key programs; Knight Rider, Extreme Home Makeover, The Biggest Loser, How I Met Your Mother, My Name is Earl.


•Horizontal billboards launch week of September 15th x 4 weeks along with a wrap of the Calgary Herald on September 22nd creating awareness of all new and returning E! signature hits like Knight Rider, Extreme Home Makeover, The Biggest Loser, How I Met Your Mother, My Name is Earl.

Other Media Support:

•Aggressive weight levels of radio in Toronto, Vancouver & Calgary, will compliment the media efforts starting the week of September 15th x 10 weeks

•In addition to large space ads in newspaper in all markets (Toronto, Calgary and Vancouver); E! has IPG ads in Alberta and BC to communicate the premieres of key programming.

•Rounding out this integrated support campaign will be the cross promotion of key E! shows on all Canwest web properties to ensure breadth of coverage.