Well, we always named ours what they were, "Zephyr" (1979 Mercury Zephyr), "Volare" (Plymouth Volare), etc. But when I got my pickup truck, a lemon of a Chevy S-10, my dad named it "Slushbox" because it had automatic transmission and he thought trucks should only have standard.
My current car is named Dryden. Click link below to learn more about him. He's quite a beloved car and a great runner!
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I wanted a tech/industrial/robotic name for him and it fits him real good. He's rough, rugged, dependable, sturdy. And fast for a 4-cyl. sedan.
My friend calls her car Guiselle after a ballet dancer because the Dodge Shadow seemed to respond well.
Another friend of mine has several cars. His 6000 he named "Spankey", he has a couple firebirds, Lady Jade and Big Red. He had another named Black-T which got sold so he could buy Truffles, his Olds Torfeo.
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He also had (or has, I forgot which) a late 70's Trans Am named Bandit II. So yeah, guys do name their cars. I know of other cars in the 6000 club, one named "Grey Ghost" which got a nice headliner job done by the owner recently.
It all depends on how much you really care for and love your car, I guess.