OK, I know I'm obsessed with product placement... I just think the business of movie-making is very interesting.
Everyone's wondering what kind of car KITT will be, but the real gold mine for product placement could be the comlink. Regardless of what car they use, not that many people are going to run out and buy a new Acura/GTO/whatever. But if they based the comlink on a $49 Timex, you could have hundreds of thousands of people running to the mall to buy "the Knight Rider Watch".
It could also be funny to see the comlink built int a Rolex. Or who knows, maybe Swatch is due for a comeback *gasp*.



