Silverman: Likely addition to NBC’s schedule
Posted: Wed Feb 20, 2008 10:03 am
from: http://www.starnewsonline.com/article/2 ... 2/business
Ben Silverman, the other co-chairman of NBC Entertainment, who will travel the country with Mr. Graboff making the presentations to advertisers, has been an advocate of linking advertisers to shows. He made a deal with Ford Motor Company, for example, to supply the car used in a remake of the 1980s series “Knight Rider.” A version of that aired Sunday night on NBC as a made-for-TV movie, and Mr. Silverman said Tuesday that its ratings success makes it a likely addition to NBC’s schedule when it is announced in April.